Pimp My Ride for Microsoft Xbox 360 is a customization racing game based on the popular MTV show of the same name. Players can choose a car and personalize it with a variety of modifications and upgrades, from paint jobs and body kits to interior and sound systems. The goal is to impress clients and judges with your creative designs and compete in driving challenges. The genre can be summarized as automotive customization with elements of racing and rhythm, as players often earn upgrades through mini-games set to music. It caters to fans of the show and those who enjoy vehicle personalization.