The Price is Right 2010 Edition for Nintendo DS is a virtual adaptation of the popular TV game show. Players compete in familiar pricing games to win virtual cash and prizes. As a simulation/party genre title, it recreates the experience of participating in the show, allowing players to spin the Big Wheel, participate in Contestants' Row, and aim for a Showcase showdown. Users can enjoy the game solo or with friends, testing their pricing acumen and strategy in an engaging and interactive format designed to capture the excitement of the original TV program.